WIC

Problem:

New York State’s Women, Infants, and Children (WIC) program enrollment was declining and they needed a way to recruit eligible families.

Solution:

AdirA created a conversational experience, Wanda, to boost enrollment by helping people check if they are eligible for the WIC program, make an appointment with a WIC office of their choice, and bring the correct documents to their first WIC office meeting.

Impact/Outcome:

Wanda now sends 100-150 new referrals to WIC offices every week. More than half of the referrals end up getting enrolled in the program.